From Hasbro, designed by Gentle Giant and due to start in August.
Millions of collectors' wallets cried out in terror...
First photo of Luke Skywalker, X-Wing Pilot. The starting lineup also includes R2-D2, a Sandtrooper (not a regular Stormtrooper) and token prequel character Darth Maul.
(And Doctor Who figure collectors grumble once again about the line moving into Star Wars scale...)