Like creating a trailer, or a film poster, this is another chance to look at what the essentials of a setting are. Kotaku asks what the next Assassin’s Creed game should have in its Victorian London setting (apart from fixes to ongoing complaints of course!) and in so doing provides a good list for a Victorian adventure. This also applies to quick visits like a one-shot or an adventure in a game that jumps times or realities.
What are the key plot possibilities, landmarks and personalities of your setting? What should someone coming to it fresh see? And to carry the analogy on, what kind of game should it be? An Assassin’s Creed game suggests stealth to kill villains in positions of power, of course, but also speedy action, intrigue and betrayal, and chances to see the highs and lows of a setting, the palaces and slums in turn.