While adverts for bottled smells play year-round they become more prevalent in the run-up to Christmas, because a bottle of smell is presumably a luxury of some kind.
This year, for instance, we have various smell adverts offering the following superpowers:
Zoe Kravitz leading vampires to a nightclub (the latest in a series of vampire nightclub adverts for this brand)
Rooney Mara finding a different vampire nightclub, this one with a secret entrance in the subway
Karlie Kloss making things break by stamping her feet
A guy who hates press conferences where everything is blue collapses walls by disapproval
A couple who can make flying gold lions appear by snapping their fingers
Obviously the flying gold lions are the best superpower on the list, but being able to escape any room you want to leave by making the wall collapse could come in handy too, and being able to lure vampires to specific locations probably has its uses as well.
Jennifer Lawrence being able to keep her makeup flawless while swimming is more of a talent, I suppose.
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